Is Coach a luxury brand? I just never knew if it is. I feel like it is, but it’s so common, so it might not.
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Coach is somewhat a luxury brand. It is a designer brand, and in terms of luxury, it’s only at the middle-class to upper-middle-class level.
Even Coach itself doesn’t openly market its products as extremely luxurious or anything of the sort, but they lean toward their rich history and being an “affordable luxury brand.”