Ranked #31 on the Forbes list of the World’s Most Valuable Brands of 2020, Gucci is an Italian luxury brand has made itself into a household name. Its famous double G logo is well known worldwide, adorning clothing, handbags, shoes, make-up and home décor, as its main product lines. But why is Gucci so expensive?
Well, a few things come to mind regarding the price tag. Firstly, Gucci creates unique pieces with all their products, which in turn gives a feeling of exclusivity. This enables Gucci to brand themselves and their products with a higher price tag. Gucci products show status and money, only the best can afford it.
Secondly, the quality of Gucci’s products. Gucci produces high quality and tasteful pieces that show careful craftsmanship and trend setting designs. This increases the market’s demand for the products seeing as they are unique and of higher quality.
Lastly, celebrities wear Gucci products. Celebrities such as Rihanna, Harry Styles and Lil Wayne have been seen wearing Gucci products on magazine covers, red carpet events and on the streets as caught by paparazzi. This gives the brand and its products a higher clientele and a solid reputation